KPI Usage


KPIs can be a source of stress for both those setting them and those tracking and reporting on them. KPIs are not targets and should, if used well, serve to motivate and measure performance to inform decisions and actions. This one-day training course will provide everything attendees need to get the best from KPIs for effective performance.

Having attended this training course, participants will have developed their knowledge of KPI usage and their skills in setting, using, tracking, reporting on evaluating and revising KPIs as well as related tools and concepts.

Course Length:

One day.


Face-to-face or virtual group course.


Having attended this course, participants will:

1. Understand what KPIs really are, the uses of KPIs and what makes KPIs effective and meaningful.

2. Know the types of KPI and the scope and limits of lagging and leading indicators.

3. Be able to use tools linked to KPI setting including KPI trees.

4. Know how to evaluate and use dashboards for KPIs and be able to link KPIs to quality.

5. Be able to utilise associate models and tools including balanced scorecard and EFQM model.

Who Should Attend:

The course is aimed at anyone who needs to set, use, track, report on and evaluate KPIs as part of their working role.

Key Features of the Course:

- Defining what a KPI is and is not

- Effective and ineffective KPIs

- Making decisions about what to measure

- The KPI-setting process

- Lagging and leading indicators

- Using KPI trees

- OKRs

- KPIs, KRIs, KRAs and CSFs

- KPIs and questions

- Evaluating, designing and using dashboards

- Balanced scorecard and KPI setting

- Linking KPIs and quality and using the EFQM model

- Using SMART(ER) criteria for ensuring the effectiveness of KPIs

- Errors in KPI setting and usage and dysfunctional consequences of poor KPI usage

- The scope and limits of KPI usage and effectiveness

- The importance of unmeasurable variables

Recommended Reading:

Doerr, John (2017) Measure What Matters: OKRs – The Simple Idea That Drives 10x Growth. London etc.: Penguin Business.

Marr, Bernard (2012) Key Performance Indicators: The 75 Measures Every Manager Needs to Know. Harlow: Pearson.

Muller, Jerry Z. (2018) The Tyranny of Metrics. Princeton and Oxford: Princeton University Press.

Smith, Bernie (2013) KPI Checklists. Sheffield: Metric Press.

Outline / Technical Proposal:


"Key Performance Indicators (KPIs) are the vital navigation instruments used by managers to understand whether their business is on a successful voyage or whether it is veering off the prosperous path"

- Bernard Marr

(2012: XXV)

"What gets measured gets managed — even when it’s pointless to measure and manage it, and even if it harms the purpose of the organisation to do so"

- Simon Caulkin

(c) Ben Dobbs, Dublin, 2021.