I am an ILM Level 7 certified coach and have recently been engaged on extensive coaching programmes in Ireland, the UK, the UAE and Saudi Arabia.

What is Coaching?

Coaching is not training, it is a developmental intervention involving a supportive relationship between a coach and a coachee. True or pure coaching is a conversation with meaning. A coaching conversation is not about passing the time or being sociable, it must have an agreed goal to it and will lead to the formation and implementation of decisions and plans by the coachee.

During coaching, a coach does not give input or their thoughts unless requested, they will ask, listen and facilitate in order to motivate, challenge and develop the coachee. This will drive a coachee’s creativity, independence, problem solving, tolerance and decision making. It is the coachee who makes their own decision, finds their own solution and forms their own action plan. The coachee remains entirely autonomous but supported by a coach they trust.

Types of Coaching Offered

Executive coaching: supporting top level managers with everything from major projects and changes to the normal stresses and pressures of their role.

Leadership and workplace coaching: supporting the development of leaders and managers in key competences; this may be based on feedback received in 360 degree assessments.

Academic coaching: supporting academics in key areas including making decisions about research work, presentations and publications.

Post-course coaching: one-to-one coaching is a natural add-on for after a training course; the focus would be on application of the training at work.

Confidence and Trust

All coachees will be provided with a copy of the “coaching contract” (condition of coaching) detailing the rights and responsibilities of coach and coachee and allowing the coachee to speak with confidence and trust during their coaching.

360 Degree Feedback Assessment

I can design a 360 degree feedback assessment for your organisation. The results will form the basis of the one-to-one coaching sessions. You can choose which areas you need the assessment to focus on.

The Scope of Coaching

Coaching is not about input or training. As such, there are some suitable and unsuitable subjects for coaching.

Suitable subjects:

- Making decisions (of any level of difficulty, toughness or complexity and even under uncertainty and risk)

- Investigating and solving problems

- Voicing annoyances, problems, stresses and pressures

- Dealing with a prolonged crisis

- Forming plans and putting them into action

- Developing leadership

- Making personal decisions about complex issues

- Forms structured plans based on application of analytical tools

- Considering different actions and the outcomes of decisions

- Change (either proactive or reactive)

Unsuitable subjects:

- Hard skills development (remember: this is not input-based training)

- Dealing with an immediate issue if people are looking to you to be decisive at that very moment

- Disciplinary matters

- Compliance matters

- Mental health matters

- Criminal activity

Tools in Coaching

Coaching is not training and so a coachee should never expect slides and input; they should, however, expect to be challenged, questioned and made to think deeply, critically and creatively. Coaching is largely spoken but we may use some useful material to help the coachee reach their decision. Tools used may include SWOT, PESTLE, the importance and urgency matrix, decision trees, the fishbone diagram and a wide range of others.

Request a Proposal for an In-Company Coaching Programme

Want to set up a coaching programme for your company? Send me an enquiry here:


(c) Ben Dobbs, Dublin, 2021.